Brand New McCain
This John Heilemann column asking why McCain’s brand has tanked among journalists has gotten a lot of attention in the blogosphere. I’m fascinated more by what it says about the press than what it says about McCain.
Here’s Heilemann’s premise.
In the past several weeks, the shift of press-corps sentiment against McCain has been stark and undeniable, even among heavies such as Matthews long accused by the left of being residents of the Arizonan’s amen corner. Jonathan Alter, Joe Klein, Richard Cohen, David Ignatius, Jacob Weisberg: all former McCain admirers now turned brutal critics. Equally if not more damaging, the shift has been just as pronounced, if less operatic, among straight-news reporters. Suddenly, McCain is no longer being portrayed as a straight-talking, truth-telling maverick but as a liar, a fraud, and an opportunist with acute anger-management issues.
Note Heilemann’s assumption: this change happened in the last "several weeks." And because the press sentiment shifted, John McCain is now portrayed "as a liar, a fraud, and an opportunist with acute anger-management issues." Though he doesn’t say it explicitly, Heilemann weakly concludes that John McCain’s fall-out with his press buddies has at least exacerbated–if not caused–his recent failures.
From his initial assumptions, Heilemann tells the following narrative. He traces McCain’s popularity to his 2000 run.
McCain’s darlinghood was largely a vestige of his 2000 race in the Republican primaries, when his challenge to George W. Bush and the GOP Establishment, his reformist stances, and, not least, his freewheeling open-access press policy on the Straight Talk Express earned him countless fans among inky-fingered wretches.
And notes all the McCain BS that the press ignored.
Over the past eight years [McCain’s brand] had proved durable, most of all with the press, which consistently saw McCain’s deviations from what were supposed to be his core beliefs as aberrations. The speech at Falwell’s university? The reversals on the Bush tax cuts and torture? The support for the teaching of “intelligent design”? All had been dismissed by the press corps as necessary hedges, as a matter of McCain doing what he had to do to win the GOP nomination.
Heilemann repeats McCain’s bogus claim that everything changed when Obama refused McCain’s town hall proposal.
But many longtime McCain watchers say that the candidate’s own gathering sense of frustration made him ripe for such a change. Read more →