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Donald J. Trump wearing an apron while dispensing french fries at a McDonald's fast food restaurant in Pennsylvania as part of a campaign stunt on Sunday, October 20, 2024. Photo by Doug Mills/AP.

What Wannabe Cosplayer-in-Chief Doesn’t Grab

[NB: check the byline, thanks. /~Rayne]

Trump cosplayed this weekend before his Nazi love fest in Madison Square Garden, using a photo of himself in his McDonald’s costume in a social media post:

Funny how he depicts Biden in real presidential attire, as if Trump’s unconscious recognizes he is not presidential while Biden is.

(Trump also claimed unearned credit for repairing ice cream equipment resolved wholly without his participation in any way.)

He cosplayed once again today, pretending to drive a truck:

It’s still just dress up, though.

Trump is playing around, including using his image like a child would have used a paper doll decades ago. Pop Mr. Trump in a McDonald’s drive-thru, add his nemesis Mr. Biden with an ice cream because Mr. Biden likes ice cream, get it? What a good job, Donnie. What will you do with a photo of you “driving” a truck?

Meanwhile, reality grinds on, chewing up real lives and crushing real futures.

Trump’s responses to reality remain as flat and shallow as his playtime.

~ ~ ~

I had a moment recently, before Trump indulged in his McDonald’s cosplay fixation. I was triggered deeply as I packed up to leave my classroom; I made it to my car where I managed to fend off a PTSD panic attack.

Yes, I’m back in school. I’m pursuing another degree as part of a personal goal. I’m on campus in class several times a week. It’s a little awkward at times being older than the rest of the students, half of which are freshmen, not to mention being older than the instructors.

At my age the experience is also a solid kick in the head. Two months into class I’ve realized that I’ve forgotten so much about my own experience beginning college. My fellow students bring it all back.

I had forgotten how goddamned poor I was then. Some weeks I just barely scraped by living on dimes obtained by scavenging soft drink cans and turning them it for the deposit money. Thank goodness Michigan has had a bottle deposit law for decades or it would have been even worse.

A classmate reminded me unintentionally of the experience when they mentioned they would have to see if they could afford the necessary supplies for our next class segment after they got their next paycheck.

In contrast, as soon as I had received an email that I was approved for this class I’d ordered everything I needed all at once. I order double of a few items, didn’t even give the cost a second thought.

It wasn’t always this way. Back in 1978 when I was starving student I’d have had to ask for extra hours at work or find a way to defer a payment in order to purchase something required for a class.

Eventually I had to leave school because I couldn’t afford tuition and fees. In the big picture it all worked out – I landed jobs with companies that paid my tuition – but my late teens and early twenties were really grim. The Reagan years I’d rather not recall at all, thank you.

It was incredibly difficult to make ends meet on 20-36 hours a week at minimum wage jobs. I was fortunate I never had to work in fast food though I’d applied for my share of those jobs. I dreaded the possibility I’d not only get shitty hours I couldn’t count on from week to week, but I might come home smelling like catsup-mustard-onions-pickles with a coating of fryer grease.

A close friend who worked for a major fast food chain couldn’t get the odor out of their hair and skin; it embedded itself in any synthetic fabric. They smelled like a Wendy’s burger for as long as they worked there. Kamala Harris knows what this is like, the feeling of being branded by a necessary but short-term low-wage job.

Cosplayers don’t have to deal with that reality.

Because I worked in retail for a decade, my uniform was business professional with nylons and heels. No apron or hairnet required but 4 to 8 hours on your feet in 2-3 inch heels isn’t fun. It screws with your feet and posture for years afterward.

(Heel spurs, Donnie? Hah. What a pussy.)

Doing stock work in this kind of attire is also distinctly unpleasant, humping bulky and heavy inventory from boxes in the back room to the front of the store to hang on rods you may have just finished waxing, also part of the job while wearing a smile for customers.

I dreaded the stock work because I might ruin a pair of pantyhose. They’d cost me a couple hours’ pay to replace before my next shift. Don’t snap off a heel or break a shoe strap because that’s a week’s pay to repair and more to replace.

Gods help me if the vehicle I relied on – not mine as I couldn’t afford payments, plates, insurance – needed repairs, the cost of which I’d have to help absorb.

If you’re cosplaying you don’t have to worry about little financial set backs like these.

Thankfully I was healthy then. I also didn’t have to worry about my family or daycare at the time.

Unfortunately my classmate not only has to count pennies to afford the next class segment, but their remaining parent is suffering from a life-threatening illness. You know where much of the household’s income is going – right into Big Pharma’s pockets.

That detail isn’t included in the cosplay kit.

Cosplaying a minimum wage worker’s job is simply not the same as actually doing their job, not the same as living their life.

It’s so fucking hard in reality that I “forgot” about it decades later, blocking the unpleasantness of hardship. I also know that it’s considerably more difficult now than it was back then. Health care alone is a nightmare, even with Affordable Care Act coverage.

~ ~ ~

Math is also not part of the cosplayer’s kit.

In reality, the math is inescapable.

There’s no escaping the fact the federal minimum wage is $7.25 per hour and it’s been that since 2009. Minimum tipped wage is $2.13 per hour provided base wage and tips total $7.25 per hour.

States’ minimum wage may be more, but 21 states’ minimum wages are also $7.25 per hour.

Doesn’t matter if individual state’s cost of living index is higher or lower than the average.

Which means the expenses have steadily outstripped wages for years.

Minimum wage jobs are rarely full-time because employers who need cheap labor also don’t want to pay unemployment. The most part-time workers can expect is 36 hours a week and probably not regularly to avoid the appearance of full-time work.

Most will average 20-36 hours a week.

Which means gross pay is somewhere between $145 and $261 a week, or $7540 to $13572 a year.

Now take those numbers and analyze them using NerdWallet’s average monthly expenses by category:

The average expenditures among all consumer units totaled $77,280 annually. That’s up 5.9% from 2022.

Average monthly expenses for housing:
Average expenses for housing totaled $25,436 annually. That works out to $2,120 per month.

Average monthly expenses for transportation:
$13,174 annually. That works out to $1,098 per month.

Average monthly expenses for food:
$9,985 annually. That works out to $832 per month.

Average monthly expenses for personal insurance and pensions:
$9,556 annually. That works out to $796 per month.

Average monthly expenses for entertainment:
$3,635 annually. That works out to $302 per month.

Average. Monthly. Expenses. There’s no way a single person working 20-36 hours a week for federal minimum wage comes close to covering half of these expenses, even if insurance, pensions, and entertainment are completely removed from the calculations.

BLS Employment Cost Index for July 31, 2024 indicates wages have increased, but whose wages and where?

… Wages and salaries increased 4.2 percent for the 12-month period ending in June 2024 and increased 4.6 percent for the 12-month period ending in June 2023. Benefit costs increased 3.8 percent over the year and increased 4.2 percent for the 12-month period ending in June 2023. …

Chances are good these increases still don’t make a dent anywhere in the U.S. when benefits also increased and corporations continue to gouge consumers on top of it to make record profits.

Cosplayer TFG may actually know a little bit about this but from the perspective of a landlord and an employer. He’s cheated renters in his lifetime violating the Fair Housing Act and hired undocumented workers repeatedly because he won’t pay a living or legally-mandated wage to documented workers.

No cosplay required – the guy who’s familiar with this bit of economics wears a blue suit and red tie when he’s not wearing a white golf shirt and khaki golf slacks.

He wants to do this kind of cheating on housing and wages all the time to every American.

No costume required to be an asshole.

~ ~ ~

Let me be more direct: Cosplayer TFG has avoided answering questions about increasing the minimum wage, failing to respect working Americans by offering a bullshit response:

Trump held a campaign photo op Sunday at a McDonald’s in swing-state Pennsylvania, where he was asked about raising the minimum wage.

“Well, I think this. These people work hard. They’re great,” the Republican nominee responded.

The vice president pounced on the remark, criticizing Trump on Monday by saying that she “absolutely” believed in raising the minimum wage to ensure that “hardworking Americans, whether they’re working at McDonald’s or anywhere else, should have at least the ability to be able to take care of their family.”

No wonder he hid behind his McDonald’s costume or climbed into another truck cab.

~ ~ ~

I wish I could assure my classmate that there’s an end to this hardship in sight soon, that there will be elected officials who will work as hard as they do to ensure they get the opportunities they need and a lifeline when necessary.

But that’s on all of you who have yet to vote and aren’t in my class this term.

We aren’t going back. Do something and make this better. Vote for someone who understands what it’s going to take and is willing to do it. Vote for the candidates down ticket who’ll help her deliver.

Vote for somebody who isn’t going to cosplay at working while being a fascist slacker in reality.

Donald J. Trump, Cosplayer

[NB: check the byline, thanks. /~Rayne]

I think Marcy and I both have takes on Trump’s fast food stunt. Mine comes from an awareness of fan studies, which is a subset of communications and cultural studies.

This old dude is cosplaying.

Donald J. Trump wearing an apron while dispensing french fries at a McDonald's fast food restaurant in Pennsylvania as part of a campaign stunt on Sunday, October 20, 2024. Photo by Doug Mills/AP.

Donald J. Trump wearing an apron while dispensing french fries at a McDonald’s fast food restaurant in Pennsylvania as part of a campaign stunt on Sunday, October 20, 2024. Photo by Doug Mills/AP.

What’s cosplay, you may ask if you’re not familiar with popular culture. From Wiktionary:

cosplay

Noun
cosplay (countable and uncountable, plural cosplays)

(uncountable) The art or practice of costuming oneself as a (usually fictional) character.
(countable) A skit or instance of this art or practice.

Coordinate terms
dress-up

Verb
cosplay (third-person singular simple present cosplays, present participle cosplaying, simple past and past participle cosplayed)

(intransitive) To costume oneself as a character.
She cosplayed at the manga convention.
(transitive) To costume oneself as (a character).
She cosplayed Sailor Moon at the manga convention.
(figurative, often derogatory, transitive) To adopt the behavior and mannerisms of another.

It’s playing in costume, dress-up like we might have done as children, or at costume parties.

Cosplay originated roughly a hundred years ago but it didn’t enter mainstream popular culture until the 1980s. At first it was tied more closely to specific events; by the 1980s it became more widely practiced as an expression of fandom participation. Its popularity has risen in sync with that of comic book conventions, which have in turn expanded to encompass much of popular culture from comics to movies to premium cable series.

Cosplaying offers an escape from one’s real life as well as a sense of belonging to a fandom community.

For some folks cosplay is a kink as well. I’m not going to kink shame – your kink is not my kink and that’s okay – but let’s acknowledge for some participants there’s a sexual element to this expression of fandom.

(Side note: Based on Stormy Daniels’ statements about her intimate episode with Trump during which she spanked him with a magazine, it’s possible Trump has a humiliation kink. Cosplaying at McDonald’s might serve his need to be shamed by what he perceives as beneath him.)

Trump is dressing up as a character. He is not actually working in fast food. A shut-down McDonald’s and a Fox News TV crew isn’t real but a stage and a production team for campaign propaganda.

This is not the first time we’ve seen Trump cosplaying, either.

Donald J. Trump in the driver's seat of a Mack truck on the lawn of the White House; Trump is amusing himself yelling behind the steering wheel. C. 2019 Photo: Jim Lo Scalzo/EPA.

The question before voters is this: when is Trump NOT cosplaying?

~ ~ ~

Let’s look at other roles Trump may have cosplayed in the past.

Exhibit A: Trump cosplayed as a successful investor of real estate and casinos.

Donald J. Trump in Trump business office c. 1970s. Photo: Getty Images

Trump in Trump business office c. 1970s. Photo: Getty Images

Perhaps this is why his real estate ventures have been of questionable success. He was only playing at this, not actually being a rational, competent real estate investor but a man costumed as one.

Cosplaying a business tycoon could explain why Trump racked up multiple bankruptcies and failed businesses from Trump-branded steaks to Trump University.

(It’d also explain why the office in this photo looks unfit for business — like a simulacra of an office.)

Exhibit B: Trump cosplayed as a rich and successful CEO.

Trump Tower on Fifth Avenue bearing a promotional banner for NBC’s The Apprentice reality TV series with a photo of Donald Trump and the tagline words, “You’re Fired.” Photo: Bernd Auers via Fortune.

The Apprentice was a scripted program in which Trump was characterized as the leader of a successful organization. This script was based on the previous cosplay effort; in other words, a canon of Donald J. Trump had already been established in a way that The Apprentice could simply extend this commercial franchise.

Buying into this scripted costume play could explain why Trump hasn’t released tax returns – who’d expect a man who only appears to be a businessman on TV to do anything more than follow the script?

Apparently Mark Burnett should have written a couple episodes dealing with business taxes.

Exhibit C: Trump cosplays as a golfer.

Via Newsweek: Donald Trump at Trump National Golf Club on August 10, 2023, in Bedminster, New Jersey. The former president bragged recently about winning two golf tournaments. Photo: Mike Stobe/Getty Images

Via Newsweek: Donald Trump at Trump National Golf Club on August 10, 2023, in Bedminster, New Jersey. The former president bragged recently about winning two golf tournaments. Photo: Mike Stobe/Getty Images

Real golfers don’t need to cheat every round, to the point one is a legendary cheater. Trump just pretends to be a golfer. His cheating assures his golf score card looks like a real golfer’s score.

Exhibit D: Trump cosplays as a family man with family values.

Screen capture: tweet containing two photos of Trump with a young Ivanka sitting on his lap. Source: Snopes

Screen capture: tweet containing two photos of Trump with a young Ivanka sitting on his lap. Source: Snopes

This is so very obvious, from his chronic infidelities to his abusive behavior toward his first wife and sons, to his revolting attitude and behavior toward his daughter.

Exhibit E: Trump cosplayed as president.

Trump in White House Oval Office behind Resolution Desk while giving an address. Photo: Carlos Berria/AP

Trump in White House Oval Office behind Resolution Desk while giving an address. Photo: Carlos Berria/AP

When did the extended commercial franchise end? Do we really know?

The person who sat in the Oval Office for four years wasn’t competent as president. He performed the role of president but a substantial number of his actions were not deeply thought out and instead reflexive. Perhaps many of his actions were scripted by others; some recent White House staff memoirs suggest others were definitely pulling the strings on this man who has no moral compass and a pathological need for approval.

Did he cosplay a presidential candidate as well in 2015-2016, failing to respond as one might expect a legitimate candidate because he only appeared to be a candidate?

Is he cosplaying a presidential candidate now because he has more incentive to play the role of his life, for his life?

Does that include cosplaying a fast food worker doing the kind of labor he’d never have been caught dead doing in reality?

~ ~ ~

Marcy and I have both mentioned kayfabe before with regard to Trump – me with regard to his handling of COVID, and Marcy with regard to the performative drama in which members of the media have participated wittingly or unwittingly with regard to Trump’s current campaign.

Kayfabe is performance; when effective and sustained, audiences and sometimes performers themselves can be sucked into believing performance is real and not a synthetic creation miming an alternative reality.

Cosplay is not kayfabe but dress-up. One doesn’t become a dog by wearing a fur suit.

It’s possible for kayfabe and cosplay to overlap, though.

Trump donning an apron in a closed-to-the-public McDonald’s and handing out fries is cosplay. In no way does he gain any further true understanding of what real fast food workers’ lives are like.

Taking off the apron ends Trump’s cosplay; in reality, taking off the apron doesn’t end challenges for minimum-wage workers. They don’t shed rent, health care, and transportation costs they can’t afford on part-time minimum wages. They don’t lose the challenges of scheduling child and elder care, education, household needs when they walk out the restaurant’s door.

Trump donning a suit and tie, then touting economic policy he doesn’t fully understand is both cosplay and kayfabe. Like a wrestler we never see without their trademark hair cut and attire, we don’t see Trump outside his blue suit and red tie or his white polo shirt and khaki golf pants. These are the element of both his cosplay as business person and president and golfer. They are signs of his engagement in kayfabe – when he’s wearing them, he’s on.

But you never see him outside these costumes, you might note.

That’s because there’s nothing there behind the suit and tie, behind the de rigueur golf apparel, and now behind the fast food apron.

Trump is an empty husk of a man. His narcissism underlies his fear others will discover this, that he is nothing but a propped-up costume used like a puppet by his sponsors whether Putin or billionaire oligarchic fascists.

He’s compelled to cosplay because he dare not do otherwise. Whatever costume he was wearing would crumple to the floor as he decompensated.

~ ~ ~

It is not in this nation’s best interests to elect a cosplayer-in-chief.

We have real problems requiring real solutions from people who aren’t playing or performing to the darkest interests. We need leaders who think and care deeply about the needs of this nation and are willing to do the real work necessary to serve.

It is and has been a national security problem to allow a narcissist who placates his screamingly hollow ego with praise from hostile foreign leaders and fascist oligarchs for his performative behavior in costume.

Imagine what will happen if he is elected again and is told by his sponsors on Day One, “Okay, Mr. Trump, give us your best impression of Hitler. We know you can do a great job.” He’s already warned us he’s interested in becoming an autocrat out of the gate.

This same approach may already have been used to encourage him to cosplay at McDonald’s: “Sir, we know you can be a better fast food worker than Harris. We know you can do a great job and it’ll help your campaign.” Voila, the hollow man has donned the apron to mimic a minimum wage worker for a photo op.

Imagine what a weak man with a humiliation kink, a desperate hunger for approval, and a love of cosplay could do if an authority figure demands specific kayfabe while in costume.