I was pretty gleeful when Romney’s folks hinted yesterday that Rick Snyder was going to endorse today. While Snyder’s approval levels are improving from abysmal levels, he’s still unpopular. Plus, he’s a rich man from liberal Ann Arbor; Snyder’s own biography will emphasize precisely the things conservatives distrust in the rich Governor from liberal MA. Most of all, it raises the likelihood we’ll have a replay of 2000, when McCain won the primary here largely because people saw it as a way to damage Governor John Engler, who had aggressively campaigned for George W. Bush.

Boy, the party must have pushed Snyder hard to endorse here, because there’s little upside to it for him.

I’m even more amused now that I’ve read what Snyder said in his endorsement.

The whole endorsement is just over 600 words long. Of that, the first 62 words blather about Snyder, not Mitt. After a transition finally bringing him around to Mitt, Snyder spends the first 130 words of his description of Mitt to explain that Mitt was born here.

Let’s start with one important fact. Our country has never elected a president born and raised in Michigan. Mitt Romney was born in Detroit. His father served with distinction as governor. Before that, he was president of American Motors. Mitt grew up with the prospects of the auto industry and of Michigan discussed around the dinner table.

He has deep ties to our state. Mitt understands the challenges confronting Michigan as few Americans do.

Snyder spends a paragraph transitioning back to MI again (effectively saying, “Mitt’s a businessman like me”–which brings me back to my earlier point about how Snyder will emphasize the reasons the GOP base is suspicious of Mitt). Here’s where it gets interesting: Snyder, as he often does, claims credit for things he had little to do with (notably, MI’s turnaround), and then says Obama–who should get some credit for it–is screwing up nationally.

Michigan has laid out an impressive game plan for success. Across both peninsulas, Michiganians are working together with relentless positive action to move our state forward. We’ve made the tough decisions and bold reforms that are rejuvenating our state, such as restoring Michigan’s fiscal integrity.

By eliminating a nagging $1.5 billion budget deficit last year, we’re now in the position of recommending strategic, long-term investments in priority areas such as education, economic development and infrastructure. Simply put, we’re getting it right and we’re getting it done.

In contrast to Michigan’s blueprint, Washington is still at the drawing board. Deficit spending continues to run rampant. For the first time since World War II, the nation’s total debt burden exceeds the size of our entire economy. With Washington running trillion-dollar annual deficits, our nation’s recovery has been the slowest since the 1930s.

Washington is not on a sustainable course. Mitt Romney will change the direction.

Another quarter of Snyder’s “endorsement” claims credit for himself and promises to put the plans that had been working before he cut them–education and business development–back into place.

Only then, almost two-thirds of the way into his “endorsement,” does Snyder get around to telling Michiganders (actually, he calls us “Michiganians,” which is a bit of a departure for him) why they should vote for Romney–aside from the fact that he was born here and therefore MI might claim credit for him if he were to win. Vote for Romney, Snyder gets around to exhorting after he spends large chunks of his op-ed begging readers first to support him, because Romney will cut taxes and address the deficit and not force all states to adopt RomneyC– I mean, ObamaCare.

I hope all Michiganians will join me in supporting the candidacy of this favorite son of our great state.

It doesn’t exactly read like a full-throated endorsement, even while Snyder’s pitching that Romney will do for the US what Snyder claims credit for doing for MI. More like a squeal of “don’t hurt me!!!!” while reminding us what we already know, that Mitt was born here.

Vote for Mitt Romney, Rick Snyder says, because his accident of birth is one of the best things I can think to say about him.