Things the Legacy Media Found Less Important than Joe Biden’s Apostrophe

If Kamala Harris loses today, America’s media ecosystem will bear a great deal of the blame.

As I’ve said before, part of that is the hermetically sealed Trump propaganda industry, starting with Fox News. About 35% to 40% of American voters live in that world and believe Trump’s false claims of grievance. With Pete Buttigieg leading the way and a bunch of ad buys, Harris cracked that world just enough to elicit squeals about betrayal from Trump.

Part of that is the disinformation industry, led by Elon Musk. As more of America becomes a news desert, voters’ window on the world is often mediated by the algorithms of people, like Musk, who have a stake in debasing reason.

But a big part of it is the legacy media, which has gotten so addicted to horse race that it has lost interest in the reality of politics’ effects on ordinary people’s lives.

In an interview with Margaret Sullivan, Jay Rosen describes how reporters chose to chase Joe Biden’s alleged attack on Trump supporters rather than things that mattered to voters.

“But the horse race is too easy, too available — it has all these advantages,” he said.

How does this play out? This is my example, not Jay’s, but consider how the New York Times and the Washington Post, along with others in national media, gave such huge emphasis last week to the story about Biden’s verbal gaffe in which he used the word “garbage.” (He says he was describing the demonization of Puerto Rican people that was depicted at Trump’s appalling Madison Square Garden rally; others — especially on the right — heard Biden’s words as a description of Trump’s followers.)

If coverage is based around the horse race, this is a big story because it remind people of how Hillary Clinton’s 2016 campaign was damaged after she described some Trump fans as a “basket of deplorables.” And indeed, that’s how they played it — both major newspapers led their home pages with that story, framing it as how Kamala Harris was being forced to distance herself from Biden and how it was giving “grist” to her opponents. Both papers also put the story above the fold on their Thursday front pages.

Huge, in other words. As Greg Sargent of the New Republic put it in a smart X thread: “The news hook is literally that it provided ‘grist’ to Republicans,” and this in effect “outsources the judgment about the newsworthiness of the event to bad-faith actors.” He’s right. It’s also classic false equivalence — as Trump devolves into simulating oral sex with a microphone, there must be something bad to say about Harris’s campaign, right?

If media coverage had been centered around the potential loss of American democracy, or really, anything other than horse race coverage, this Biden screwup wouldn’t have mattered much. Biden’s not the candidate, after all. There’s no actual consequence to this story.

But if your organizing principle is the horse race — neck and neck going into the home stretch! — Harris’s response is a much bigger deal. So the emphasis tells us a lot.

In a piece reminding that Rick Perlstein this childish practice of chasing bogus scandals has a long history — did you know that the press shamed John McCain for fighting back against Karl Rove’s black baby smear? — he also notes that sometimes voters just won’t play along.

Breaking en masse for Kamala Harris, Puerto Ricans just might be the ones who end up confounding that elite media’s desperation to end this race in a photo finish. If they do, they will have proved once and for all that the most malodorous garbage during this campaign was the stuff those elite journalists kept trying to shovel in our face.

Indeed, as Daniel Marans described, some Puerto Rican voters took renewed offense from Trump’s stunt of renting a garbage truck.

Nilsa Vega and Neidel Pacheco of Hellertown, a borough south of Bethlehem, both said they had never voted before, but Hinchcliffe’s remarks were the reason they planned to vote for Harris on Tuesday.

“That hit the spot right there,” Vega said. “They keep saying, ‘Oh, he’s only a comedian.’ It still hurts.”

Pacheco saw Trump’s decision to pose in a garbage truck at a campaign stop in Wisconsin the following day as an additional insult. “If he didn’t have nothing to do with it, what’s he doing in the garbage truck?” Pacheco asked.

Meanwhile, here’s a story about the Syracuse student who got one of the most impactful stories in a key swing district: whether Republicans will cut off job-creating funding from the CHIPS Act.

Back on July 17 — four days before Biden dropped out — I made a list of stories that the press was ignoring by instead focusing on Joe Biden Old. They were:

  • Is Trump a Saudi Foreign Agent?
  • What deals has Trump made with Putin and/or Orbán?
  • What happened to the missing classified documents?

I’d add a few more:

  • What is the state of Trump’s health and is he suffering ongoing symptoms from the shooting attempt?
  • Who are the other business partners and backers behind the various means Trump has established, like Truth Social, to launder payments?

We are hours away from polls closing, and Eric Lipton is one of the few journalists (along with Forbes, which reported on a new loan Trump got in 2016 today) who has shown much curiosity about who actually owns Trump.

We literally don’t know the precise nature of the business relationship between the Saudis and Emiratis — to say nothing of Russia or Egypt — and the Republican candidate for President.

Instead, we know that Republicans were able to bait the press into chasing an apostrophe for several of the last days of this campaign.

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37 replies
  1. Bears7485 says:

    If Harris loses today, the American media ecosystem will bear a great deal of the profits. That’s what they’re aiming for.

    Thank you for the great work you all do here, because the 4th estate sure as fuck have abandoned their responsibility to report the truth.

    • timbozone says:

      The thing is they’re not interested in media profits but other profits from other investments. The owners of the main media outlets aren’t interested in news as a significant revenue stream.

  2. grizebard says:

    All of which calculated mediocrity allows Bezos to bemoan the loss of influence of serious (ahem) journalism, and thus enable people like him to dig the hole the profession is in even deeper.

  3. Eichhörnchen says:

    Thank you, as always, Marcy, for thoughtfully and succinctly laying out what for many of us devours reason in white hot fury.

  4. Adam SanFran says:

    No apostrophe-chasing, but “Rick Perlstein” needs to withdraw into the hyperlink or follow the second em-dash…

    Before the internet transformed the information landscape, I already thought we had a big problem after reading Neil Postman’s Amusing Ourselves to Death (essentially an indictment of how TV framed all civic discourse as entertainment, to our profound detriment).

    Win or lose today, I now wonder if and how we will ever break the red vs. blue vs. bothsides media silo-ing, and the concomitant push to shore up red minoritarian electoral bastions demographically through cartoonish levels of performative hostility, as seen in TX and FL.

    Perhaps some philanthropic anti-Musk can build green tech campus-cities in Wyoming & other sparsely populated red states, importing an electorate that will flip several statehouses and Senate seats.

    • Attygmgm says:

      Why, yes. Some tech-based business that locates near Yellowstone, where Wyoming, Idaho and Montana are all within a reasonable drive. Avoid the parklands and offer housing incentives sufficient to impact voting in all three states. Bwah-ha-ha.

    • john paul jones says:

      Between 30 Oct and 3 Nov the stock lost roughly two thirds of its value (from close to $50 down to $30). On 4 Nov a bunch of stock sold and it got to the value noted by Earl above. No stock that represents a genuine value underlying the shares moves like that. As to the short sellers, I think they collected a lot of their money when it went to over $50 at the end of October; it would be too risky to bet on the outcome of a close election. Thus, the increase in share price today might be, once again, generous Trump donors driving up the price.

      • vigetnovus says:

        Why wouldn’t it be insiders covering their short positions they made on Oct 29th after pumping up the stock? Most insiders couldn’t sell until early September when the stock was darn near worthless.

        Shorting a smaller percentage of their holdings on Oct 29th makes a whole lotta sense as a hedge. If Trump loses, you recoup a whopping $21 a share (or maybe even more depending on what happens to the price after a loss). If Trump wins, then your larger volume of long positions will pay out quite handsomely, more than making up for the short losses.

        • john paul jones says:

          I defer to your closer analysis. I’m just an amateur watcher.

          It’s always possible that the stock will decline even if Trump wins, his time as President not being devoted to bothering about the company at all; and the fundamentals are still not there.

    • vigetnovus says:

      My thoughts exactly. Interesting how much of the volume started yesterday AM near market open. Note also that the big run up ended on October 29th, followed very shortly by a MASSIVE sell-off by volume.

      Sounds like insiders trying to short the stock as a hedge against their already baked in losses from not being able to sell. And they covered that short yesterday (or the less fortunate ones today), hence the tick up. Good way to hide the insider trading (or maybe they’re scared of a huge sell-off leading to suspension of trading and inability to cover the short?)

    • Harry Eagar says:

      Up to about $38 at opening, heading down toward $31 as we approach Election Day close.

      The significant measurement, though, was volume. Last Wednesday through Friday it was 100 to 200 times usual.

      Gamblers, presumably.

      At this point, its assets are less than the cost of winding it down. Its prospects as an operating business are nil, even if trump is president.

      I followed it up until August for what it might sugget about political sentiment, but since Labor day (if not earlier) it became untethered to any kind of reality.

    • BreslauTX says:

      Who needs to file Form 3 and 4?
      The federal securities laws require certain individuals (such as officers, directors, and those that hold more than 10% of any class of a company’s securities, together we’ll call, “insiders”) to report purchases, sales, and holdings of their company’s securities by filing Forms 3, 4, and 5.

      What’s a Form 4? In most cases, when an insider executes a transaction, he or she must file a Form 4. With this form filing, the public is made aware of the insider’s various transactions in company securities, including the amount purchased or sold and the price per share. Form 4 must be filed within two business days following the transaction date. Transactions in a company’s common stock as well as derivative securities, such as options, warrants, and convertible securities, are reported on the form. Each transaction is coded to indicate the nature of the transaction.

      __________

      If he sold a huge amount of stock just prior to the Election, then the paperwork that he would be required to file with the SEC will be showing up soon. Since the paperwork wouldn’t be available prior to the Election, his Voting Bloc would be in the Dark about what he did.

      Do you think that he would continue to do what is best for himself which is to have sold stock prior to the Election?

      Yes, another possibility is that he sold stock and won’t file the SEC paperwork on time so that people won’t sour on him for a while.

  5. Spencer Dawkins says:

    Thank you, Marcie. I might add that even if Harris wins, America’s media ecosystem will bear a great deal of the blame for how ridiculously close the race was, even though it should never have been close.

    OT:

    as Trump devolves into simulating oral sex with a microphone

    So, we’re saying that Trump not only can’t be faithful to Melania (with Stormy Daniels), he can’t even be faithful to the America flags he keeps molesting at his rallies?

    • timbozone says:

      The US voters will bear a lot of the blame…and will suffer if Trump becomes President. Just like the end of the Weimar Republic.

  6. earlofhuntingdon says:

    Imagine how hard the mainstream media will work to help Kamala Harris unify the country and explain her White House agenda to American voters. Or should I move that comment to the rumors denied post?

    • Just Some Guy says:

      There is no truth to the rumor that the mainstream media is planning to publish a veritable mountain of stories on the budget deficit if Kamala wins… before she’d even be sworn in!

  7. notyouraveragenormal says:

    To manage my own expectations, I remind myself daily that those who profit from the media want not just a horse race, but a photo finish. And if that photo finish is followed by controversy, then all the better (from their perspective). We are only just getting to the end of the beginning.

    While the foregoing framing helps me to *understand* why the coverage is so poor, I remain deeply (i) frustrated that as a society we are struggling to arbitrate issues in large part because of how these ill-intended interlocutors play their game and (ii) committed to supporting emptywheel and other independent folks who are carrying the torch. Thank you, EW! Your work is so valuable and appreciated.

  8. RitaRita says:

    Here is how Karen Tumulty in her WaPo column of October 30th, “Take all this garbage out to the curb”, justified interest in ApostropheGate:

    “However, as the comment sounded on video, it seemed to echo Democratic nominee. Hillary Clinton’s declaration…in 2016.”

    She contrasts the Trump supporter comedian’s clear insult about Puerto Rico with what Biden might have been heard as suggesting about Trump supporters. And notes that Biden’s comment is newsworthy because it provides grist for the Republican mill. So, the newsworthiness is not because this is how Biden feels, but how the Republicans will use it for political advantage.

    Maybe the news media could do more than just report on the political grist for the mill. Like report on what Trump actually did or didn’t do for Puerto Rico while he was President and whether or not Pres. Biden has promoted policies helpful to those whom he might have sounded like he was disparaging.

  9. Savage Librarian says:

    “Instead, we know that Republicans were able to bait the press into chasing an apostrophe for several of the last days of this campaign.”

    A POS trophy

  10. EuroTark says:

    The late-night-show hosts seems to have done some of the best coverage about trump; Seth Meyer’s and John Oliver in particular. This sunday’s episode of Last Week Tonight was a deep dive into how Trumps has used his businesses to profit of the Presidency in the past, and the two new he has set up to profit more in the future. It’s well worth a look, but unfortunately I think both of their audiences is already unlikely Trump voters.

    • Fraud Guy says:

      An underrated book I read is Goat Song, by Thomas Holt, about a comedic poet in the Athens of Pericles. One of the characters is constantly irritated because his comedies satirize Pericles, but he is still re-elected year after year. He is advised that the reason for this is that his comedies are so good that they allow the populace to laugh off the issues he is satirizing to the point it that is both a relief valve for the stress of Pericles’ policies and leads them to want to see what he will come up with the following year based on what Pericles if re-elected.

  11. Wild Bill_13OCT2024_1747h says:

    It seems to me obvious that the owners of the media have put their efforts into securing “eyeballs”, not reporting the news. To me, this is another example of the curse of wealth and its pursuit of more wealth and power. It is no longer economical to be a news organization. The money is in entertainment. Welcome to the circus, citizen, and don’t forget to buy stuff.

    [Welcome back to emptywheel. SECOND REQUEST: Please use a more differentiated username with a minimum of 8 letters when you comment next as “Wild Bill” is insufficiently unique. Your username will be temporarily changed to match the date/time of your first known comment until you have a new compliant username. /~Rayne]

  12. Steve in Manhattan says:

    I’ve had 2 questions for a while now:

    1) did we ever get all the documents Trump stole back? (Marcy seems to answer this);

    2) Judge Barbara Jones has been overseeing the Trump Organization for right about 2 years – WTF is going on with that? Have they been behaving themselves?

  13. Happy_cat says:

    First time commenting, hope this is allowed.

    The last day to register to vote in PA was Oct 21. That was before Trump’s Oct 27 MSG rally. So no one who never voted before was going to do so as a reaction to that joke. Why don’t reporters fact check that kind of thing?

    • Rayne says:

      They could have reported that, but that wouldn’t account for possible changes in voters’ intentions or increased turnout among registered voters who might have stayed home.

      Welcome to emptywheel.

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