Bill Ford v. Larry King: Village Idiocy about the Auto Industry
John Cole is right, this Larry King interview of Bill Ford deserves more attention.
Here’s what Cole pointed to: Ford insisting that (contrary to what the plantation caucus believes) the UAW is not the problem.
KING: What about the UAW in all of this?
FORD: Well, the UAW obviously has been our partner through all of this. Have they made mistakes and have we made mistakes? Of course. The UAW has come a long way. I think their leader, Ron Gettelfinger, is an excellent leader and he really understands our business. In this last contract, he gave up a lot. He’s also indicated they’re willing to come to the table to do more. And so for anybody to blame the UAW as the sole reason for this is frankly wrong.
Hey, David Sanger? Your assertion that the problem is distrust between the UAW and the manufacturers? You think maybe Mr. Ford knows something you don’t?
Just as interesting to me are the number of times that Ford had to instruct Larry King on things that–had he been paying attention at all–he would have known.
There are the 3 times that King suggested Ford was in the same boat as GM and Chrysler.
KING: How much danger, frankly, are you in? Can you give us the picture without being too technical?
FORD: Actually, Ford, we were profitable in the first quarter. Our plan is working. Our market share is picking up. I believe we’re headed exactly where the country wants us to go.
[snip]
KING: What was the key turning point for you that sent this downward?
FORD: As I said, we made money in the first quarter, and we were well on our way.
[snip]
KING: Is that a good point, Bill, that your products were behind the times and now you want a bailout through your fault?
FORD: Actually, Larry, we’re not asking for a bailout. Our competitors are.
Here’s Larry King completely missing the fact that most developed nations are backing their auto industries–and so it’s no big surprise that any American car companies might need credit.
KING: Why do you need the line of credit?
FORD: We’re saying we don’t need it now, but we’re saying, if the global economy does not pick up, you know, it would be, basically, a line of credit that we could draw upon. Larry, it’s interesting because this slowdown now is happening in Europe, Asia and South America. And governments around the world are lining up to support their auto industries.
Here’s Larry King repeating the ignorant assumption that Ford ought to be rooting for GM’s downfall.
KING: Would it frankly benefit you if GM and Chrysler went under?
FORD: No, because the dislocation to the supply base that we all rely upon would be massive. Our suppliers are not in terrific shape. By the way, those same suppliers also supply the Japanese and European transplants as well. It wouldn’t just be us affected.
Here’s Larry King getting reminded that Ford cars in other markets–because they respond to sound policy like gas taxes–are very efficient (making the argument I’ve made–that we need a gas tax).
FORD: Because it’s interesting, as gasoline was low here, it was taxed and much higher in other parts of the world, particularly Europe, but also in Asia. And as a result, we made small cars in Asia and in Europe and in South America and we made money doing so. Now we’re bringing those vehicles here to the U.S.
So what’s interesting is, while we stuck with that business model here, because of the price of gasoline, we were pursuing a very different strategy in Europe and South America and Asia, and we were growing and profitable. We’re bringing those vehicles here now.
KING: I keep forgetting how global you are.
And here’s Larry King missing well-known details about the Chrysler loan in 1979.
KING: All right. Explain how the line in credit — line of credit would work.
Like a bank?
FORD: Well, basically, yes. I mean it’s — we would only draw on it if needed, but we hope we never need it.
KING: Didn’t Chrysler do that some years ago.?
FORD: Well, Chrysler actually got — you know, you’ll remember, during the Iacocca days, they actually did go through…
KING: Right.
FORD: They actually did take federal money.
KING: Oh, they did?
Now, mr. emptywheel pointed out that this is not all bad–by explaining things slowly to Larry King all simple like, Ford may well reach others who haven’t been paying attention (and, unlike King, who aren’t paid to). And, frankly, King looked a little, um, tired. So really, I’m not complaining about King, per se.
Though it is a pretty good read of the state of the understanding, among villagers, of the auto industry.
No wonder the auto relief is fighing an uphill battle.
More Americans need to get their News and News Analysis from Firedoglake.
The Lake is moving with Clarity at the Speed of Life, whereas the TradMed is mired in Outdated Frames of Reference, more hopelessly than ever dis-connected in mis-understanding from Now.
How right you are.
Thanks ew.
digg
Wow. More of that, please.
That’s one of the best advertisements for an American carmaker I’ve heard in years.
But Ford also was an effective speaker for the entire industry. He should have been the guy doing the talking for the industry in front of Congress; he makes the entire mess personal because it’s his family and his family name he’s talking about.
Also handled the confrontations with callers well, too, better than I think any of the rest of the top dogs at Big Three would have done.
That was my thought too–one of the only competent talking heads yet.
Completely agree.
Thanks for the post EW. I would have liked him to explain a little more about how anything happening to his competitors would hurt Ford and the US. He did touch on it.
The explanation doesn’t lend itself to neat soundbites.
The foreign carmakers rely on the American automakers and vice versa to share the burden of R&D for many fixed cost items related to operations; they also rely on each other to push costs down. They don’t act in concert since that would be antitrust, but the pressure each of them bring to bear keeps overall pricing down.
Without the purchasing power of any one of the Big 3, the rest could count on prices slipping upward.
For example: a specialized paint system is sold to Carmaker A; Carmaker B susses out that Carmaker A has this new system and quality of product is greater as a result. Carmaker B asks paint system suppliers to bid on a system that produces quality of product like Carmaker A now has. The paint system suppliers all submit bids; the bids are reviewed by Carmaker B, who sees that one of them has a system very much like Carmaker A’s, but they want a slight tweak to improve quality in some respect. The paint system supplier has already done most of the engineering for quality on the system for Carmaker A, can focus on adding only the new functionality requested. Carmaker B further beats on cost, by shuffling the bid through different iterations: use this screw manufacturer instead of that one, use this electronic supplier instead of that one, offer three different plans each with a different software application. Having done this before and gotten bids directly for these sub-components, they can deduce the paint suppliers’ mark-up for margin and then whittle away at it in negotiations until they have a meeting of the minds.
And then Carmaker C does the same thing, benefitting from the aggregated engineering and pricing improvements that the previous two carmakers have obtained.
Doesn’t matter if Carmaker A, B or C is foreign or domestic; they all rely on each other to do this invisible negotiation. Take any one of them out and somebody loses on a generation of engineering and price improvements.
This is how American cars have gotten to be as good as Japanese, incidentally — and why Japanese have developed cars that are a helluva lot more popular with the American public than the Datsun B210.
Remember that ugly little rust bucket when somebody bad mouths American cars.
The Datsun B210 was vastly superior to the Chevy Vega.
A matter of opinion. My point was that America has acquired a hobby of bad mouthing its cars but forgetting how egregiously bad foreign cars have been, and not noticing that ALL cars have improved because of the increasing integration of their supply chain.
You want more than Datsun B210 with its hideous body integrity paired with a whopping, wheezy 64-hp or Chevy Vega’s oil-burning rust bucket?
How about Renault Alliance.
AMC Pacer.
Ford Pinto.
Fiat 124 and its sister 128.
Volkswagen Rabbit diesel (I could run faster than this beast).
Ultimately, the U.S. auto industry didn’t fail at improving quality, keeping up with its competitors and often providing the technology that their competitors used against them. It was a failure of marketing, a failure of branding.
I had a toyota Mark III in 1970. Never had a car that was deliberately trying to kill me before or after.
Corker’s background is apparently real estate development. I’m increasingly suspicious that the background players in this disaster** are the CDS (credit default swap) owners who stand to make a lot more money from default than they do from saving the companies. Looks to me like Corker and the GOP may be getting punk’d by the very ‘financial instruments’ they originally created under Bush I, then revised and refined (and refused to regulate) under Bush II.
Which means that under the guise of ‘protecting’ his non-union Toyota constituents in TN, Corker is helping throw millions of people — plus the taxpayers and national security — under the bus.
It doesn’t appear that any member of the Plantation Caucus grasps Rayne’s point, part of which I think is especially relevant to all industrial sectors:
And just to drive home Rayne’s point…
Published: December 17, 2008 HONG KONG: Honda cut its full-year forecast for net profit by 62 percent Wednesday, the latest sign of the dramatic drop in demand that has hammered the global car industry and sent U.S. manufacturers scurrying for government aid.
For the fiscal year ending March 31, Honda lowered its net profit forecast to ¥185 billion, or $2.08 billion…. (Yen strengthens, dollar weakens; bad for Honda sales.)
More at the NYT EU edition: http://www.iht.com/articles/20…..s/auto.php
**”disaster” because in order to move to a green economy rapidly, the US needs to retain control of engineering resources and also of engineering patents. Ford CEO Mulally’s engineering degree is in AA (aeronautics) but he worked at Boeing, heading up the Dreamliner program before Ford nabbed him away. Boeing is definitely a ‘global’ firm, so Mulally had some very relevant experience before heading for Ford. Corker and the Plantation Caucus, OTOH, are clueless. (Even Cheney, from his Halliburton experience, would have a better grasp of the engineering problems than Corker, McConnell, or the rest of those GOP fools. Jeez…!)
EW,
Have you ever thought of interviewing mr. emptywheel as a post on the auto bailout? He brings some great perspective…
Yep, I think that is right. I don’t think Wagoner is currently a problem at GM, he did wait too late in the game to start transforming his behemoth, but he is not a real problem at this point; however, he was horrid on the witness stand in front of Congress. Believe it or not, I actually thought Nardelli came off the best as far as atyle and presentation ability. Wagoner was teriible for the most part though. Young Ford would have done well.
I like it when Mr. Emptywheel contributes to the blog.
He keeps threatening too–but he’s mostly lurking occasionally on trash.
Larry King is reflective of the general dissonant dementia disconnect of the 20th Century media.
Meanwhile, Obama discusses the state of the economy live now on CNN while in a wee box in the corner, Dumbya flails “Live.” Kinda sums up him, as well.
Sanger is a wanker extraordinaire.
larry may be losing it
Larry King is an idiot. Water is wet. Whatever.
Larry should fire his research staff they seemed to pull tough sounding questions…based on a GOP Phony reality!
King forgets a *lot* of things (or never knew them in the first place)…….his “sell by” date expired a long time ago.
ford’s newest products are scoring as highly as the japanese cars in quality- and Ford is first with a small SUV hybrid. They will also be coming out with a hybrid version of the fusion this year that will get 40 mpg- much better than the Camry hybrid which gets about 35.
Ford is doing a good job. They recently had to run double shifts to produce enough Ford 150 pickups- trucks that moved into short supply.
Is Ford having trouble getting auto loans for its car buyers?
I don’t know. More serious is the question of interim financing for dealers- which enables them to build an inventory to sell- if that’s dried up- the dealers will blow away like the wind.
If the problem is a lack of credit then its not the car makers fault they have product that will sell if they can get people loans.
This is all the Banks fault then.
The MSM has been spinning this like its all the car makers fault, the GOP has been spinning this as its all the Unions fault.
Well a lot of car purchases until 06 were being financed with lines of credit on houses- those have dried up for many so they are forced to drive a car longer. My car is four years old and has 70,000 miles. I figure it can go 150,000 if needed- so I may just do that.
The interest on a house is tax deductable, the interest on a vehicle is not.
Yeah- and the interest rate is usually less as well. It’s how many vehicle purchases have been financed recently.
Yep, I remember when they took those deducations away during the Regan adm.
The Decider said long ago that his tax cuts would fix everything.
Funny how that didn’t work out, him being a Havard MBA and all.
The Harvard MBA program has a lot of questions to answer.
Harvard needs to have a special designation for those like Bush who purchase, through either cash or connections, rather than earn their degrees. Perhaps something like MBA*.
http://oxdown.firedoglake.com/diary/1270
My Cousin always asks his Doctors so you went to Harvard where did you graduate in your class the top middle or bottom?
Granted with legacies getting C’s their is a bottom that is qualified barely and a special legacy bottom that is not qualified did not go to school to learn but rather to meet the right people.
Yes. Everyone is. Right now only consumers with scores of 750+ can get loans. That’s not many people.
Thanks for that update. I have a ford with more than 125T miles and a great auto mechanic. Im the last to complain about Ford….though I hate trucks, I have to say.
I’ve never owned a pick up- because I have never needed one- but many people DO- those who work construction and those who live on farms for example…those little trucks do much of the real work in this country and deserve a place of respect.
Thanks….I don’t disagree. I do live in TX however where alot are hot-shot toys for kids or parents who want to be kids….obviously not the ones you are talking about.
I’ve lived in Texas- there are lots of pickups in towns everywhere that don’t do much work- although some haul big boats and RVs from time to time- not to mention motorcycles.
I’ve often wondered what percentage of gasoline use goes for “recreation”.
6 to 8% goes to plastics.
When facts don’t fit narrative, those reporting just ignore the facts. Another case of “so?” or “so what!”
Forget a gas tax just mandate no cars that get less than 40 mpg. The burden to the poor will be less that way.
So the poor shouldn’t be asked to pay any of their real costs (or even a subsidized cost) of driving?
Basically you’re asking the auto companies to subsidize the poor, in huge value, that way. Being broke, some might consider them poor.
The problem with mandating MPG is that it doesn’t work to affect consumer behavior. Until that changes, you’re not going to see really efficient cars here.
Larry should stick to interviewing celebrities. “So Heather, did you enjoy rehab?”
Chrysler products still suck and GM, despite a winner or two, continues t have serious quality problems as well- particularly in the cadillac line.
Some links please. Back up your opinion if you can.
http://www.forbes.com/feeds/ap…..37578.html
Chrysler has shut down all its plants already for a month.
I think Obama’s tactic should be this: Get the Dems to put together a decent rescue. When the GOP kills it in the Senate, Obama goes on TV and says “To the Auto industries creditors and suppliers: The senate will pass that exact bill on 1/21. Please grant the industry that amount of time”
He can even insert something nasty about Mitch, should he wish.
This would work, IMO. Nobody financialy entangled in GM want’s to see it die.
Boxturtle (GM plant here in the area closes forever this week. Too late for us)
It wouldn’t work. The suppliers can’t really wait. Plus, that still doesn’t affect the cash crunch elsewhere in the industry.
The “secret” of the japanese car makers has been long product runs- the Camry platform for example stays basically unchanged for years, and “continuous improvement”- which is primarily reducing the number of parts in the platform. Fewer parts, easier assembly- less to go wrong.
That and they have been selling more fuel efficient cars they got a rep for that so when high gas prices hit everyone thought of getting one.
Earth to Larry King; Earth to Larry King; come in Larry King; Larry King; Larry King are you there
Ford will also be bringing some of it’s european products to the US market- as Honda did with the fit.
GM also has some very interesting Opels and Vauxhalls in Europe but they have not signalled that they intend to bring them here. Odd.
Actually, they are working on just that. They are trying to negotiate an accelerated qualification/compliance certification process as we speak in order to get them on showroom floors sooner.
i would hope it’s not a cae of larry himself being ill-informed but rather asking the questions he believes his ill-informed audience want to know about. (my mom taught me to try to see the best in everybody.)
case. not “cae”
With a pick up and a large trailer, a guy can move damned near anything.
My next car will probably be a Ford- my Mazda is a Ford under the skin.
Joey Biship is the media talking heads
The woman in bed is the money party
The wife is the American public
http://www.youtube.com/watch?v…..re=related
You guys here at FDL have done the best reporting on this mess since it started. Thank you!
Sorry, meant to bold parts of this:
How or why the Plantation Caucus think they can keep their own offshore car industry workers employed is just baffling. They can’t see that their auto policies are ‘a loop’, rather than a straight line?! I still think the UAW is a Bright, Shiny Object being used to hide the CDS holder interests.
Not that I expect Larry King to ever connect those dots 8(
But perhaps Bill Moyers, Rachel Maddow, or KO will… here’s hoping.
Good grief.
Congress was threatened with the stock market tanking and martial law if they didn’t pass the 700 Billion financial bailout.
The WH got the 700 billion. Evidently the Senate and the House believed that the WH financial friends could tank the stock market because they voted for the bill just weeks before the Presidential election. Our economy might not have been growing but since the forced 700 billion dollar donation to the White House we’ve seen the lose of 5,000 points on the Dow and businesses laying off workers in the multi thousands since we quite buying things. Why? Is this a WH homemade panic?
Obama CAN NOT give the WH the other 350 billion. HE JUST CAN NOT! Obama cannot not allow the auto co’s 4, 8 or 10 billion loan to be held hostage for the release of the other 350 billion to the WH.
Rep Brad Sherman from Ca.
http://www.youtube.com/watch?v=HaG9d_4zij8
We are told GM ( Chrysler is good till Obama gets in) is threatened with bankruptcy any hour if they don’t get their billions. Is this really true or is Wagner working with the WH to destroy the UAW? Is the WH using the auto co’s loans as hostage for the release for the other 350 billion?
I asked many weeks ago how do we know there was all these derivatives gambling going on? Just because we read it in a magazine or newspaper or see it on tv doesn’t make it so. Remember the WMD info from all those same sources were all false. I do not trust this adm. How do we know it wasn’t a crock of bull shit? Why should I believe it if there are no documents to prove it?
There’s another financial industry scandal announced today, insider trading, four people taken into custody.
Give the TARP money to people who make things.
Stop giving it to people who only make scandal.
Seems pretty straightforward to me.
From NYT’s:
Bush Weighs ‘Orderly’ Bankruptcy for Automakers
Senator Levin was on Rachel Maddow last night. I wrote a transcript. I think Cheney bing on tv the other day and Levin last night is the result of Levins struggle to get the auto loan from the 700 billion WH loan.
http://www.msnbc.msn.com/id/26315908/#28286974
larry king is HOW OLD ???
and he doesn’t understand that businesses need a line of credit ???
is this guy competing to be the stupidest guy on the planet or what ???
oh dougie feith, you got competition
and how do all those arguments about a pardoned person refusing to testify survive against the “truth commission” that’s coming down the pike ???
Who is doing the negotiations?
I wonder if Andrew Card, Bush’s 1st Chief of Staff who came directly from GM to the WH and served 4 years in the WH, is he in on these negotiations with the WH? Who else is in the negotiations? Wagner, Levin and Cheney? Is the UAW negotiating too? Why hasn’t Wagner taken his case to the news makers, the WH and the UAW has. Ford just did, see video above. Where’s Wagner? This I have to have the billions 3 weeks before a new President is it real? Sounds like the 700 billion dollar financial bail out emergency doesn’t it?