Steve Schmidt Doesn’t Blame Palin
isn’t blaming the Wasilla Wonder for McCain’s loss. In fact, he looks to the Palin selection as a victory (though he doesn’t name her specifically), insofar as it reversed what Schmidt describes as Obama "running away" with the race until her selection.
Well, to his credit, Steve SchmidtAnd I’m very proud of the fact that when Senator Obama came to opening up the lead and running away with this race, in August, when he returned from his trip to Europe, that we were able to halt his momentum, and to figure out a way to get ahead in the race by the middle of September, which is something that nobody thought was possible for us to do. We needed to, at a strategic level, at our convention, excite the base, appeal to the middle, distance ourselves from the policies of the administration, and to, um, recapture the reform and maverick credential that had been whittled away. And, that strategy was succeeding, and it worked until there was an economic collapse, and I’m proud of the fact that John McCain got up and fought every day, in very trying circumstances.
But even in this statement, he betrays self-delusion. McCain’s Palin spike–and Palin’s favorables–reversed before the financial crisis hit hard; Lehman filed for bankruptcy on September 14 and McCain’s "fundamentals of the economy are strong" comment was on September 15, but McCain peaked closer to September 8 or 9. I first noted Palin’s falling favorability ratings on September 12, and by September 16, the fall in her favorability was noted by others.
The polls reflected the early success of her strategy. In the three days after Palin joined Team McCain–Aug. 29-31–32 percent of voters told the pollsters at Diageo/Hotline that they had a favorable opinion of her; most (48 percent) didn’t know enough to say. (The Diageo/Hotline poll is conducted by Financial Dynamics opinion research; it’s the only daily tracking poll to regularly publish approval ratings.) By Sept. 4, however, 43 percent of Diageo/Hotline respondents approved of Palin with only 25 percent disapproving–an 18-point split. Apparently, voters were liking what they were hearing. Four days later, Palin’s approval rating had climbed to 47 percent (+17), and by Sept. 13 it had hit 52 percent. The gap at that point between her favorable and unfavorable numbers–22 percent–was larger than either McCain’s (+20) or Obama’s (+13).